Find the signal.
I turn scattered research, business pressure and technical reality into a direction people can act on.
Tom Reinhoudt · Design leader
Design is not a department. It’s an operating system.
I help complex organisations make design matter by aligning teams, strategy and decision-making around the people they serve.
15+
years shaping digital products, teams and practices
15+
designers led through organisational change
05
international design awards across disciplines
Across
Deloitte · ASML · Eneco · Philips
What I changeFrom output to capability
The real design brief
Make better decisions
possible.
The strongest design teams do more than deliver screens. They create shared language, expose the right problems and make complexity navigable.
Build the conditions.
Teams thrive when roles, rituals and standards are explicit. I establish the systems that let good work happen repeatedly.
Grow the people.
Coaching, critique and trust turn individual craft into collective confidence and give design a durable voice at the table.
Connect it to outcomes.
I link user insight to the decisions leadership cares about: adoption, speed, consistency and long-term organisational value.
“I’m as comfortable advising a director on where design should go next as I am creating the conditions for a team to do its best work.”
Leadership ↘
Craft ↗
Selected workProducts / platforms / systems
Evidence of practice
The work behind
the leadership.
A selection from consumer energy, connected homes and enterprise infrastructure. Some details remain intentionally limited by client confidentiality.
Greenchoice2023 to 2024
UX redesign / Design system
Positive energy,
made tangible.
A connected digital ecosystem spanning customer service, sustainable choices and community participation, shaped through research and cross-functional collaboration.
- Role
- Design Lead
- Platforms
- Web + mobile
- Scope
- UX / UI / system
Eneco2020 to 2023
UX leadership / Design system
Energy without
the friction.
Consumer product journeys and self-service experiences developed within a wider programme to grow design maturity across the organisation.
- Role
- UX Design Lead
- Team
- 15+ designers
- Platforms
- Web + mobile
Philips Hue2013 to 2017
UX design / Visual design
Light becomes
an interface.
End-to-end interface design for connected lighting, moving from user research and early concepts through testing and implementation.
- Role
- UI Designer
- Domain
- Connected home
- Platform
- Mobile
Philips CityTouch LM2013 to 2017
UX / UI / Data visualisation
A city of light,
under control.
Maps, wireframes and operational dashboards that made large-scale connected-lighting infrastructure easier to monitor and manage.
- Role
- UI Designer
- Domain
- Infrastructure
- Platform
- Enterprise web
Independent conceptMobile
UX design / Interface
Editorial content,
made social.
A mobile publishing concept exploring how visual stories, personal profiles and community interaction can coexist in one calm interface.
- Role
- Product Designer
- Focus
- Editorial UX
- Platform
- Mobile
Selected experience2013 to now
Complexity is
where I work best.
Enterprise, energy, infrastructure and technology: environments where the design challenge extends far beyond the interface.
2025 to now
Deloitte
Design Manager
Leading multidisciplinary design work, aligning design strategy with commercial goals, and scaling the systems that improve quality and delivery.
Amsterdam01
2024
ASML
Design Lead · Data visualisation
Led the data visualisation chapter for a semiconductor analytics platform serving both customers and internal teams.
Veldhoven02
2023 to 2024
Greenchoice
Design Lead
Guided a cross-functional team through product strategy, research and delivery in the transition to smarter energy.
Rotterdam03
2020 to 2023
Eneco
UX Design Lead
Led and coached a team of 15+ designers while advancing organisational design strategy and maturity.
Rotterdam04
2013 to 2017
Philips Lighting
User Interface Designer
Designed connected lighting experiences end to end, from field research and early concepts to testing and implementation.
Eindhoven05
Signals of craftBeyond the job title
Recognition & invention
The work has left a few marks.
iF Design Award
Communication Experience · 2017
Red Dot × 2
Communication Design · 2015 & 2017
CES Innovation Honoree
Tech For A Better World · 2017
Connected Lighting
Philips roadmap & vision
Interactive lighting
Two inventions for configuring and controlling lighting
What I’m exploring now
AI won’t replace design practice.
It will expose its quality.
I’m exploring how AI can raise the speed and standard of design work, not as theatre, but as a genuine shift in how teams research, decide and make.
Have a difficult design challenge?