

Positive energy.
Connected thinking.
Greenchoice brought together customer service, sustainable choices and community participation.
- Contribution
- Design leadership
- Scope
- UX, UI & design system
I connect people, products and organisations. And build the conditions for good design to happen.
Design Manager at DeloitteEnergy. Light. Infrastructure. Everyday life.
Different scales. The same curiosity.
An interface is only half the experience. The other half is what it changes around you.
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From the portfolio archiveMaking complex services feel simple, useful and connected. From the interface to the team behind it.


Greenchoice brought together customer service, sustainable choices and community participation.
At Eneco, consumer journeys and self-service sat alongside a bigger challenge: growing the organisation’s design capability.


From thousands of connections to the decisions that matter. Making a complex network understandable.



Stories, personal expression and community. Exploring a more visual way to connect.
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I’m Tom, a design leader working where people, technology and organisations meet.
Over 15 years, I’ve moved from crafting connected products to leading teams and shaping the conditions that make their work matter.
Currently Design Manager at Deloitte. Based between Breda and Amsterdam.
Turn research, business pressure and technical reality into a direction people can act on.
Give teams shared language, clear standards and the confidence to make better decisions.
Use coaching, critique and trust to turn individual craft into collective momentum.
Leading multidisciplinary design work, aligning design strategy with commercial goals, and scaling systems that improve quality and delivery.
AmsterdamLed the data visualisation chapter for a semiconductor analytics platform serving customers and internal teams.
VeldhovenGuided a cross-functional team through product strategy, research and delivery in the transition to smarter energy.
Explore the workLed and coached a team of 15+ designers while advancing organisational design strategy and maturity.
Explore the workDesigned connected lighting experiences, from field research and early concepts to testing and implementation.
Explore the workThese days, I’m exploring how AI changes the way we research, decide and make. The tools are moving quickly. The need for good judgment isn’t going anywhere.